Search Engine Optimisation

What is SEO?

This is the first question by many of our clients. Search engines want to show the most relevant and quality content on their results page when someone inputs a search query. For a website to rank high on the search results page it needs to answer the question or give a solution.

SEO is the implementation to enhance the website and make it a credible source of information. Google will crawl your website and analyse many things including the code, images, content, navigation, and much more. 

seo scotland

What do we do?

Quick Chat

Let us know what you’re looking to achieve by answering a few questions. This includes who your main competitors are, your target market, what your business is about, and what makes it stand out.

Audit

 Our team will conduct an SEO audit of your website to get a clear indication of what needs to be done. Google likes relevant websites that are a credible source of information for the audience. A technical SEO audit is key to documenting and fixing any issues. This helps us determine how well search engines can crawl your website. We can then decide where to place keywords, create internal links, input server response codes, and much more. 

We Get To Work

A few of the techniques we use in order to boost your site’s exposure includes; 

Create unique and interesting content that people will want to read. 

Keyword research is an integral part of the process. We will make sure the right amount if placed in the correct places.

Build an off-site presence. 

Competitor research. 

Ensure your site is easy to navigate.

Optimise images.

Add many links and citations. 

…and much more.

Keep You up to Date

You will receive a monthly report to keep you informed of all the improvements made. This will include your site’s ranking, traffic, and a complete breakdown of everything we have done so far. We are always happy to answer and questions and updates at any time.